The trademark falls into Category 25, which is used for clothing, footwear and headgear. Brennan’s book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.Ī creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance’s original team, incisive analysis and telling infographics, “Attention Factory” is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.The screenshot below has recently been circulating on the Internet and shows what appears to be an official notice from China’s Trademark Office seeking approval to trademark a popular WeChat emoji – ‘the facepalm.’Īccording to the screenshot, Jin Zhaoping applied for commercial use of the hysterical emoji. Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Previous clients include Google, LinkedIn, DHL, NBC Universal, Boston Consulting Group, Schneider Electric, BNP Paribas, Daimler, Tencent and L’Oréal Group as well as for a large number of industry association conferences.ĪTTENTION FACTORY: THE STORY OF TIKTOK AND CHINA’S BYTEDANCE Matthew has been based in China for 15 years.Īs a speaker Matthew regularly delivers presentations across the globe for executive teams seeking to gain insight into Chinese tech innovation. His company organizes China’s largest WeChat marketing conference series for international companies. He is also co-host of the China Tech Talk podcast produced together with China’s largest English language tech media, Technode & TechCrunch China. Matthew was recognized by LinkedIn with a ‘2018 Power Profile Award’ given to the most influential profiles on the platform. His opinions have been featured in global media (Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times, TechCrunch, Forbes, Quartz, Wired, Reuters, Harvard Political Review). In particular, he’s known for analysis of Tencent, China’s largest tech giant, and ByteDance, the parent company of TikTok. Matthew Brennan, a speaker and writer focusing on Chinese mobile technology and innovation. First are the classics that should work all year round across android / iOS and then the seasonal ones.Įnglish trigger: ‘XOXO’ or ‘cium’ or ‘baci’ or ‘besos’ Typing ‘Happy Halloween’ into your phone around late October will lead to a shower of pumpkins, while typing it in the summer will do nothing. The trigger words that work also change between different versions of WeChat as the app is updated. Many of these words only work during seasonal or festive periods such as Christmas or Chinese New Year. In today’s tip, we will give a break down of all the words in both Chinese & English that trigger this kind of effect. Those using WeChat for a while have noticed, for example, that typing ‘happy birthday’ will trigger a cascade of falling confetti like birthday cake emoticons. Weclome to today’s WeChat Essential Tip, brought to you by China Channel.
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